What Is PPC? Pay Per Click
PPC or Pay Per Click is the advertisments served down the right hand side of Google and now two or three ads above the actual search results. In the example below, we can see the PPC ads being served up by Google, both in the red boxes.
Google need to show websites which are current and relevant at the top of their search query whilst providing laser targeted ad campaigns (PPC) to generate income. You may be surprised to learn, 97% of Google’s revenue is from PPC advertising.
How does PPC work?
PPC works by the advertiser placing an ad in Google Adwords, setting their budget and telling Google how much they are willing to pay if somebody clicks on their advert – hence, pay per click.
So, in the above example if an end user clicked on one of the above ads, it would have cost that particular advertiser anywhere between £1.00 to £5.00 per click. It doesn’t matter whether the end user stays on that website, buys anything or moves off to another website. Once the ad has been clicked, hence ‘Pay Per Click’ (PPC), the company which is advertising will have to pay the bill.
Similar to Pay Per View television. If there is a box office fight on, such as Mayweather Vs Pacquiao, once you have paid your TV provider to watch the match, its game on. It doesn’t matter if you didn’t watch the big fight you would have still been billed.
Done correctly PPC advertising expense will not only save your company tens of thousands of pounds, but also lead to an increase in sales revenue.
It has been estimated that 75% of PPC advertisers on Google have the wrong set up and are hemorrhaging money is wasted advertisments. It is also true companies are not testing what ads work best and which do not.
Does Your Company Run A PPC Campaign?
Pay Per Click or PPC is worth a staggerring $64 Billion dollars to this famous search engine and with 75% of users not knowing how to correctly set this up, this is quite simply, money for old rope.
If your company is running a PPC ads campaign, we offer a consulting service to ensure you have got your campaign set up correctly. Making sure you are laser targetting your market, fine tweaking some features with a strong possiblilty of saving your company tens of thousands of pounds per year.